Design of a consumer banking app for First Abu Dhabi Bank’s platform, prioritizing seamless user experience across products including auto loans, personal loans and credit cards.

The problem

Stakeholders faced challenges in digital transformation, particularly in streamlining compliance and boosting product revenue, while aiming to build a credible, reliable ecosystem for both existing and new banking customers.

  • Isa Gouverneur - UX Lead
    Ramiro Guevara - Senior UX/UI Designer
    Claudia Mauro - Senior UX/UI Designer
    Eloisa Rodriguez - UX/UI Designer 
    Onaizha Panwar - Project Manager 

  • Collaborated on research, strategy, ideation, and design delivery. Conducted user and competitive research, created wireframes, followed visual design guidelines, prototyped, worked with developers, and presented user-focused solutions to stakeholders and managers.

  • Jun 2019 - March 2020