Design of a consumer banking app for First Abu Dhabi Bank’s platform, prioritizing seamless user experience across products including auto loans, personal loans and credit cards.

The problem

Stakeholders faced challenges in digital transformation, particularly in streamlining compliance and boosting product revenue, while aiming to build a credible, reliable ecosystem for both existing and new banking customers.

Isa Gouverneur - UX Lead
Ramiro Guevara - Senior UX/UI Designer
Claudia Mauro - Senior UX/UI Designer
Eloisa Rodriguez - UX/UI Designer
Onaizha Panwar - Project Manager
Collaborated on research, strategy, ideation, and design delivery. Conducted user and competitive research, created wireframes, followed visual design guidelines, prototyped, worked with developers, and presented user-focused solutions to stakeholders and managers.
Jun 2019 - March 2020